In this first release of our 2023 CRO Leadership Awards winner interviews, Steffany Cox, chief marketing officer of Allucent talks with Clinical Leader expert contributor Krishnan Rajagopalan, Ph.D., on the meaning of the name Allucent, their recent launch of patient direct trials, and their "A" team approach to helping mid- and emerging size clients navigate the pathways to bringing breakthrough innovations to the marketplace. Allucent earned a 2023 CRO Leadership Award in Compatibility in its first year of launching the brand. Congratulations to the entire Allucent team and thank you for celebrating with us at the CRO Leadership Awards presented by Life Science Leader and Clinical Leader in partnership with DIA, with research conducted by Industry Standard Research!